Logo Critique

1. Nike- Nike's target audience are athletes of all ages and genders.  Therefore it makes sense for them to have a simple logo that doesn't just attract a certain gender.  Another good thing with there logo is that since it is simple it can be but on all of there products with it either being the focus point or it can be somewhat hidden.

2. Apple- One thing that really makes Apples logo so good is that it is very recognizable and there are no other logos really like it.  The thing that really makes the logo so recognizable is the bit out of it.  I believe that the target audience for Apple is the younger generation since they have been the ones that have grown up with the use of technology.

3. Target- Target's audience is family based since it is a place you can get things for all people of the family and all ages.  The reason that there logo is so successful is because they used an actual target as their logo making it easy for people to know what it represents.

4. Under Armour- Under Armour's target audience like Nike are athletes of all ages and genders. But, unlike Nike, Under Armour made their logo a little more complex and creativity.  The thing that makes there logo creative is how they use the initials of the company.

5. NBA- The target audience for the NBA is mainly males of all ages.  They use the colors red, white, and blue since those are the national colors and the NBA is a national organization.  Then it was smart of them to use an iconic hall of fame player as the outlined player in the logo.