Corporate Identity Questionaire

1)   What is your business?

      Construction company

2)   Describe your business in one sentenc

     We can build you your dream house.

3)   Who is your target audience?

Home owners and Future home owners

4)   Who are your competitors?

Troost Brother,  Tri-Star Construction and Multi Construction Company

5)   What makes them better/worse than your product/service?

These companies are already established and have a customer base.

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

 

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

     We want this company to be seen as a place you can trust for high quality work, whether it will be renovating a home or building a completely new home.

 

2)   If your company was an animal, what animal would it be and why?

3)   If your company/brand was a person, who would it be and why?

4)   If your company/brand was an object, what would it be?

     A hammer.

 

5)   If your customer was a cartoon character, who would it be?

Bob the Builder since he was a construction worker himself.